Two types of business objections that reduces business gains

Sales objection can come in two different but not exclusive forms

The internal and external objection.

The external objections are those ones we receive from prospects and customers, while the internal ones are those ones which salespeople develop within themselves.

The truth is, if the internal objection is properly handled, external objections have no place to stand

"Customers won't by our products" 

"Our prices are too high compared to our competitors'"

"Our products won't work"

"Our approach and strategies are wack"

Those are some of the internal objections salespeople build against their own products/Services

Salespeople develop this objections in their mind, and when they come across these kinds of objection in field(external) they tend to have no response to the prospect.

Mind you self-criticism isn't bad but shouldn't be to point of jabbing your morale and confidence in your product/service effectiveness

Salespeople must first deal with all forms of internal objections before setting out to sell,else they may end up not closing deal.