3 Major reasons why you find it hard to sell your products

Published on by Ayodele Michael Sodipo

3 Major reasons why you find it hard to sell your products

As opposed to the conventional belief that closing is the last step in selling procedure,I'll tell you today that closing is the first  and last step

Straight to reasons why you find it difficult to close sales

1) You don't make your intention clear. I've seen some  salespeople blabber around at closing stage, they draw back #sales process 

It's because they lack clarity of intention from the onset of sales process.

Before approaching a prospect, ask yourself these sincere questions

what exactly do I want from this man?

Do I want partnership agreement with him?

What quantity of my product do I want him to buy?

Do I just need a mouth refferal of our product/Services from him to his affluent colleagues.

What are those possible benefits or values he tends to get if he transacts with me?

A critical view into these questions, you will agree with me that they are questions you have to settle before setting a prospect on sales process.

When intentions are set right from the onset of the sales process,logical sequence of your discussion with #Prospect will be towards your set intentions.

This will make closing less stressful for you.


2)  It's because you are not talking to the right person.
For instance,maybe you sell some household items.

Have you ever approached a man, and presented the necessary values to meet his needs,and he responded that, I'll get back to you?

You asked ,why not buy now? He said, he has to consult his wife/children.

You should know immediately that you are not talking to the right person.He's not the decision maker.

The right persons are the children/wife.

No matter how beautiful you present your product or Service to him, you can never close that sale.

How do you then move on from that deadlock?

Channel your talk towards how you could possibly meet with the decision makers to present how your product/service will meet their needs.

If meeting them will be genuinely impossible.

Politely seek his sincerity on what he thinks his wife/children may possible dislike in your users value proposition(UVP)

Trust me, some aspects where he is yet to be convinced will be known from his response.

Moreso, from his response you can possibly know how to direct him to effectively present your UVP to the decision makers.


Now to the third reason. I've heard many sales gurus said, sales aren't closed because salespeople don't ask for customers' commitment or call to demand.

That might not really be the issue,you might ask for commitment,yet he May not buy

Why? Because he might think your product or service won't work for him

3)  The third reason is because he feels your product/Service won't work

This is the most challenging objection to product/Service.

How do you then handle this situation?

It's advisable you go back to second sales process, that is, fact findings.

Ask him why he thinks your stuffs won't work.

After he has responded, re-channel your user value proposition (UVP) to address his complaints.

If he's not yet convinced, use the FREE method. 

Offer him free trial of your Service,if you are really convinced your stuff really meets his need.

I believe from free trial, you will lead him to paid trail , from paid trail to Trust trial.

Thanks for reading,kindly share your views in comment please.

Published on Politics-economy

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